After 65 years as MC Sign Company, we’ve decided to take the next step in our company history by rebranding.

Over the past two decades, we’ve been growing and expanding the ways we can serve our clients better. We’ve added on new offerings including electrical services and rollout management. As we offer much more than signage services, we decided it’s time for our brand to reflect that. And so, we’re excited to announce our name change from MC Sign Company to MC Group and a branding update to match.

“From day one, we centered our business model on responding quickly and resourcefully to our customers’ demands. We can only do that by hiring dedicated, experienced, and passionate professionals,” explains President/CEO Timothy Eippert. “By putting the needs of our customers, our employees, and our field partners first, we know business will follow.”

This people-first approach inspired the name change from MC Sign to MC Group.

What MC Group does extends beyond signage, lighting, or electrical. When our customers’ facilities have improved wayfinding, better lit pathways, and energy-efficient electrical usage, their customers in turn have a better experience — a better brand experience. In this way, MC Group is Building Better Brands, which is why we’ve adopted the phrase as our new tagline.

In addition to a new name and tagline, we also updated our color scheme and logo.

“Our colors reflect our values,” notes President/CEO Timothy Eippert. “The color blue has been important to us since our founding. We appreciate the color’s representation of loyalty and stability. We refreshed the original blue and added in a silver and green – colors that further symbolize our reliability and growth.”

We hope you share our excitement in our updated brand. Be sure to look for our new collateral as it rolls out.